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Awakin iBooks!
iBooks or eBooks, if you want to use the generic term, sales and influence are constantly growing. Much like the world of mobile apps the digital book industry is taking advantage of the newest technology out there to provide better user experiences.
Here at Awakin we love a good infographic and we’ve stumbled on a great one about ebooks versus printed books. Taken from the results of a survey of American’s earlier in the year this infographic provides some great information about the state of the industry at present. We found it very useful as we are currently developing an interactive iBook experience (The Irish In Stories) and wanted to share it will our online community!
Of the information from this cool and easy to digest graphic we wanted to draw your attention to a few points:
88% of those who read ebooks also read printed books
43% of Americans have read an ebook, magazine, journal or news article digitally
30% of those who read e-content say they now spend more time reading
In terms of e-readers owners daily habits, 49% read ebooks while 59% read printed books
In terms of tablet owners daily habits, 39% read ebooks while 64% read printed books
What’s interesting to note from these 5 points is that is that there is not total dominance from either platform although the split between tablet and ebooks is quite substantial.

But when do Americans prefer ebooks over printed books and vice-versa, well as would imagine the ebook comes out top trumps when they want to get a book quickly or are commuting or travelling. Whereas the printed book wins favour when reading with their children and sharing books with others.

It’s also important to note what particular devices they are using - the iPad come in with a staggering 61% with its closest rival trailing far behind with 14%.
At Awakin we create more than just apps, we also work on the iBooks platform. We are currently working on an iBook about Irish Mythology - called The Irish In Stories. We are currently working with NI Screen and a host of local illustrators, designers and content developers to produce our second interactive iBook - The Irish In Stories.
We aim to bring Irish mythology to life with stunning visuals and a great story written by our very own John Bustard. We are currently in the research phase of the project but are aiming for a pre-Christmas release.
We have also previously release a free iBook about the history of the Titanic! This project also included Titanic games and a titanic app!
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Awakin iBooks!

iBooks or eBooks, if you want to use the generic term, sales and influence are constantly growing. Much like the world of mobile apps the digital book industry is taking advantage of the newest technology out there to provide better user experiences.

Here at Awakin we love a good infographic and we’ve stumbled on a great one about ebooks versus printed books. Taken from the results of a survey of American’s earlier in the year this infographic provides some great information about the state of the industry at present. We found it very useful as we are currently developing an interactive iBook experience (The Irish In Stories) and wanted to share it will our online community!

Of the information from this cool and easy to digest graphic we wanted to draw your attention to a few points:

  • 88% of those who read ebooks also read printed books
  • 43% of Americans have read an ebook, magazine, journal or news article digitally
  • 30% of those who read e-content say they now spend more time reading
  • In terms of e-readers owners daily habits, 49% read ebooks while 59% read printed books
  • In terms of tablet owners daily habits, 39% read ebooks while 64% read printed books
What’s interesting to note from these 5 points is that is that there is not total dominance from either platform although the split between tablet and ebooks is quite substantial.
But when do Americans prefer ebooks over printed books and vice-versa, well as would imagine the ebook comes out top trumps when they want to get a book quickly or are commuting or travelling. Whereas the printed book wins favour when reading with their children and sharing books with others.
It’s also important to note what particular devices they are using - the iPad come in with a staggering 61% with its closest rival trailing far behind with 14%.


At Awakin we create more than just apps, we also work on the iBooks platform. We are currently working on an iBook about Irish Mythology - called The Irish In Stories. We are currently working with NI Screen and a host of local illustrators, designers and content developers to produce our second interactive iBook - The Irish In Stories.

We aim to bring Irish mythology to life with stunning visuals and a great story written by our very own John Bustard. We are currently in the research phase of the project but are aiming for a pre-Christmas release.

We have also previously release a free iBook about the history of the Titanic! This project also included Titanic games and a titanic app!

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Smartphone Users - The info seekers!
95% of smartphone users have looked for local info
88% of these take action within a day
77% have contacted a business - 61% calling and 59% visiting the local business
If we put searching aside and look at what smartphones users want, we can clearly see that games play an important role in their smartphone usage! 93% of app downloaders are willing to pay for the games they play, this tells us that games are a vital way of communicating with users. In fact mobile games are the most popular app category, weighing in at 64%!
What’s not surprising is that IOS (iphone and ipad) and Android donimate the mobile games market. IOS gamers spend 14.7 hours on mobile games, while Android gamers spend 9.3 hours on mobile gaming - with the industry standard coming in at 7.8 hours. 
At Awakin we believe in the power of mobile gaming and have had great success with our Titanic Game, which to date has over 30,000 downloads and increased website traffic increased by over 1000%. 
Building a mobile game to support your business could cost less than you think and it’s a lot of fun and a great way of engaging customers. We can build a mobile game for any industry - for more info visit our website

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Smartphone Users - The info seekers!

  • 95% of smartphone users have looked for local info
  • 88% of these take action within a day
  • 77% have contacted a business - 61% calling and 59% visiting the local business

If we put searching aside and look at what smartphones users want, we can clearly see that games play an important role in their smartphone usage! 93% of app downloaders are willing to pay for the games they play, this tells us that games are a vital way of communicating with users. In fact mobile games are the most popular app category, weighing in at 64%!

What’s not surprising is that IOS (iphone and ipad) and Android donimate the mobile games market. IOS gamers spend 14.7 hours on mobile games, while Android gamers spend 9.3 hours on mobile gaming - with the industry standard coming in at 7.8 hours. 

At Awakin we believe in the power of mobile gaming and have had great success with our Titanic Game, which to date has over 30,000 downloads and increased website traffic increased by over 1000%. 

Building a mobile game to support your business could cost less than you think and it’s a lot of fun and a great way of engaging customers. We can build a mobile game for any industry - for more info visit our website

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Here at Awakin.com we just love a good infographic so here’s a cracking one we came across that has data from both Google and Nielsen!

So just how users spend time on their smartphone? We’ll according to data collected by Google and Nielsen, what do they spend their time on:
81% browse the internet
77% search
68% use an app
48% watch videos
When do they use it:
39% while going to the bathroom
33% while watching TV
22% while reading a newspaper
79% while shopping
So how can you use this information? Well considering that 59% of smartphone users  connect to social networking sites via their device you mat want to consider a mobile app for your small business! 
I know what your thinking, ‘how much does it cost to build an app?’ well at Awakin we have the perfect solution we can build you a Lean Launch Preview app with push technology, the ability to put video loops, events listing, QR coupons, GPS check-in and of course Facebook and Twitter connectivity! We can also take it a step further and develop your very own fan wall (its works much the same as Facebook’s wall but its specific to your app!)
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At Awakin Apps we can help you grow your business with a smartphone app for less than you might think! We can also offer our advice and services on Social Media Management and E-Marketing Solutions - get in touch at apps@awakin.com to find out more or CLICK HERE to see our latest special offer for new customers!


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Here at Awakin.com we just love a good infographic so here’s a cracking one we came across that has data from both Google and Nielsen!

So just how users spend time on their smartphone? We’ll according to data collected by Google and Nielsen, what do they spend their time on:

  • 81% browse the internet
  • 77% search
  • 68% use an app
  • 48% watch videos

When do they use it:

  • 39% while going to the bathroom
  • 33% while watching TV
  • 22% while reading a newspaper
  • 79% while shopping

So how can you use this information? Well considering that 59% of smartphone users  connect to social networking sites via their device you mat want to consider a mobile app for your small business! 

I know what your thinking, ‘how much does it cost to build an app?’ well at Awakin we have the perfect solution we can build you a Lean Launch Preview app with push technology, the ability to put video loops, events listing, QR coupons, GPS check-in and of course Facebook and Twitter connectivity! We can also take it a step further and develop your very own fan wall (its works much the same as Facebook’s wall but its specific to your app!)

At Awakin Apps we can help you grow your business with a smartphone app for less than you might think! We can also offer our advice and services on Social Media Management and E-Marketing Solutions - get in touch at apps@awakin.com to find out more or CLICK HERE to see our latest special offer for new customers!

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So you decided you want an app for your business but how do you market it? We have experience this issue many times, even with our own app so whether its a Titanic Game App, a tourism app like our Limavady Guide App or even just a mobile version of your website it’s important to market the hell out of it! The bottom line is, if people don’t know it’s out there then how can they download it?
Well here’s some tips that we found worked great when marketing and promoting a smartphone app:
First things first, when deciding to create your own app you’ll need a catchy and more important SEO friendly mobile app name. The more catchy it is the better name recall it will have and to be visible on the various search engines out there it needs to be SEO friendly so that it will pop up when people are searching for that subject. 
We found that create a video demo of your mobile app and publishing it to YouTube really improves it’s search ranking and it’s a fun way for potential users to engage! Don’t forget to give it a SEO friendly title and always link back to your website or blog!
If it’s a paid app, release a ‘lite’ version so that they can try before they buy! It works great with freemium ibooks.
A great way of getting the word out there is by writing a press release about your smartphone app’s features and the benefit to potential users! You can simply send this out to various media outlets or if you have some spare cash or really want to push it you can always try a company like PR Web, again we had great success doing this with our range of Titanic Games and Titanic Apps.
Getting reviews for your app from trusted industry influencers is key, you can submit it to sites such as AppRater, AppVee - again some review can charge for their services but look around because there’s plenty to choose from.
A hugely important marketing tool is social media (you can read our previous post for pointers on this),  Facebook and Twitter are a great starting point because they’re free and you can instantly engage with potential users and customers. Get your friends to create some buzz by ‘liking’ and ‘sharing’ your post and don’t be shy about writing on industry leader’s walls or tagging them in your twitter post!
Complete these marketing tasks and you’ll soon see higher download and ROI - The competition is strong out there but there’s still plenty of cash to be made, as long as you put in the hard work!
At Awakin Apps we can help you grow your business with a smartphone app for less than you might think! We can also offer our advice and services on Social Media Management and E-Marketing Solutions - get in touch at apps@awakin.com to find out more or CLICK HERE to see our latest special offer for new customers!
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So you decided you want an app for your business but how do you market it? We have experience this issue many times, even with our own app so whether its a Titanic Game App, a tourism app like our Limavady Guide App or even just a mobile version of your website it’s important to market the hell out of it! The bottom line is, if people don’t know it’s out there then how can they download it?

Well here’s some tips that we found worked great when marketing and promoting a smartphone app:

  1. First things first, when deciding to create your own app you’ll need a catchy and more important SEO friendly mobile app name. The more catchy it is the better name recall it will have and to be visible on the various search engines out there it needs to be SEO friendly so that it will pop up when people are searching for that subject. 
  2. We found that create a video demo of your mobile app and publishing it to YouTube really improves it’s search ranking and it’s a fun way for potential users to engage! Don’t forget to give it a SEO friendly title and always link back to your website or blog!
  3. If it’s a paid app, release a ‘lite’ version so that they can try before they buy! It works great with freemium ibooks.
  4. A great way of getting the word out there is by writing a press release about your smartphone app’s features and the benefit to potential users! You can simply send this out to various media outlets or if you have some spare cash or really want to push it you can always try a company like PR Web, again we had great success doing this with our range of Titanic Games and Titanic Apps.
  5. Getting reviews for your app from trusted industry influencers is key, you can submit it to sites such as AppRater, AppVee - again some review can charge for their services but look around because there’s plenty to choose from.
  6. A hugely important marketing tool is social media (you can read our previous post for pointers on this),  Facebook and Twitter are a great starting point because they’re free and you can instantly engage with potential users and customers. Get your friends to create some buzz by ‘liking’ and ‘sharing’ your post and don’t be shy about writing on industry leader’s walls or tagging them in your twitter post!

Complete these marketing tasks and you’ll soon see higher download and ROI - The competition is strong out there but there’s still plenty of cash to be made, as long as you put in the hard work!

At Awakin Apps we can help you grow your business with a smartphone app for less than you might think! We can also offer our advice and services on Social Media Management and E-Marketing Solutions - get in touch at apps@awakin.com to find out more or CLICK HERE to see our latest special offer for new customers!

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This unique gaming experience gives players a chance to go back in time and save Titanic’s passengers! Travel back to the day of her launch and tell the Captain how many collapsable lift rafts he needs to save everyone. After you’ve saved all the people its time to save ‘Penelope’s Poodles’ - a very addictive high score game where you bounce her poodles to safety!